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U-BizMessaging

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U-BizMessaging

Even though SMS traffic among individuals is decreasing due to the popularization of smartphone messenger services, the business SMS messaging market is expanding by a small margin at home and abroad. The reason is that enterprises prefer SMS marketing, as it is more friendly to users and users tend to check SMS more frequently. U-BizMessaging is a business unified messaging solution that supports convenient and effective marketing of corporate customers by providing multimedia messages (MMS) and smartphone push messages, besides the SMS service.
Product composition
U-BizMessaging Platform
  • SMS, MMS, and push message sending (one-to-one/group, re-sending, priority management, etc.)
  • Billing processing
  • Authoring tool interface
  • Statistical information creation and reporting
Authoring tool
  • Providing various use channels, such as web-based WYSIWYG authoring tool, Excel-based message transfer client, and database agent software for the commercial database interface.
Web service for the administrator
  • Reporting detailed statistics for marketing, such as the successful transmission ratio, customer response rate, and app deletion status
Key features
  • Providing various authoring tools
  • Supporting the interface with the address book possessed by the corporate customer
  • Supporting the interface with the general-purpose database program possessed by the corporate customer
  • Guaranteeing message transfer (SMS sending when push fails, etc.)
  • Providing a SDK to migrate to the existing corporate app
Major references
  • The second largest local fixed-line operator.
  • Business expansion to the B2B market was required to cope with the decreasing number of wired B2C customers.
  • Message traffic has increased by three times after adopting the U-BizMessaging platform (as of 2013)
Reference